Golden Road is a craft brewery born and raised in Los Angeles, California. The brand is all about inspiring others to follow their dreams just as they did. We created a campaign celebrating those dreamers to make waves in whatever they do.
We were tasked with completely re-branding the brewery. Moving on from photographs of Los Angeles and finding a way for the beer to pop off the shelf. Cue the Pop Art. We brought a more vibrant color palette to stand out in the ever growing craft beer scene in LA.
We designed a pure pop art mural right in the middle of Venice Beach.
Here are some billboards we made for LA drivers alongside the 405.